My role at PKWARE has been their sole designer serving on the marketing team. After a year of working on the team, I have updated their collateral with a clean aesthetic, created multiple social graphics, built email templates, developed an icon set and redone charts and workflow graphics to help our customers better understand our product.
Recently I’ve been working with my team to promote ourselves at Evanta, a series of events we speak at to network, share and learn about what we can contribute with our product and knowledge. Here is a recent eBook I’ve developed for biographies of the speakers.
While at Hoffman York, I was delegated work for the Wisconsin Lottery. This included scratch-off cards promotion including billboards and Terminal Toppers that are seen at grocery and convenience stores.
DevFest is an event that PKWARE throws for the community’s developers so they can talk to PKWARE employees about our office and culture, and to share our future plans as an organization. I designed the poster, signage and t-shirts for 2018 and 2019. This year for DevFest, I was inspired by Retrowave and arcade games that set the vibe for our Marketing.
While working for Untitled Creative Studios, I was able to help with the rebranding of Wisconsin’s Tour of America’s Dairyland. I began with research and concept sketches inspired by vintage bike badges, old-time Wisconsin milk bottle caps, and modern looks - brands like Rapha, snowboard competitions, and alike.
These are sketches and digital concepts made by me and also in collaboration of my advisors at Untitled. I wasn’t able to keep working on the finished logo because my internship ended, but I’ve included final images of the brand from their official website.
"Treat Yourself" is a series of posters relating to sweet treats that relate to food items on Belair's menu. The candy color scheme and bubbly cursive typography connects with the inner child of the viewer.
Target Audience: 12 +
Setting: Appealing to a wide range of ages, the posters will be seen in the four locations that Belair currently has as well as social media.
Funny story: I designed these posters as a class project and wanted to show Belair. They loved them enough to commission my time and hire me for more work!
The goal of Echelon (Salvation Army Young Professionals Group - go ahead, check them out) is to mobilize the next generation and get them excited about giving back to the community. Their goal of Milwaukee Salvage Co. is to modernize the Salvation Army thrift store to make it lively and fresh.
The color scheme is inspired by vintage Salvation Army posters, keeping the history relevant with new, fresh look. The line that draws through the S, represents the reuse of the clothes that will be sold and/or donated.
Target Audience: 17 - 30
Setting: Downtown donation center and community gathering place for fashion orientated millennials. Ideally with an outdoor sitting place.
The Pencil Plan: Tools for Growth.
Writing is one of the most essential developments that we can learn. This project is to provide that tool and more. Education is vital, and starts with early development. By providing school supplies to students, they are able to expand their knowledge in and out of school.
The logo represents The Pencil Plan in two ways. A pencil is the first to see, but it also is a paper airplane. The airplane illustrates the international cause and embodies the youth that the organization serves.
This book is written by Stieg Larsson, a Swedish journalist and writer. It is the first in the millennium trilogy of crime novels. It tells the story of a journalist, Mikael Blomkvist's investigation to find out what might happened to a woman who disappeared 40 years prior. He recruits Lisbeth Salander, a moody computer hacker.
Target Audience: 18 +
Description: I was very drawn to a beginning scene of the film that was adapted from this book. It focuses on pressed flowers that are sent every year on the same date, but the flowers are from all over the world. I also wanted to pay attention to the irony of the dainty cover with the contrast of Lisbeth Salander's character.
Indigo is a wilderness clothing and acessories line for anyone who has a love for nature. Indigo's target audience is mainly people who like and spend much time outdoors, and secondly anyone who enjoys the wilderness style. I want the customer's impression of the brand to be high end but affordable to wear.
Created with Adobe Muse
These are hand drawings representing the surrounding neighborhoods of Milwaukee, Wisconsin. Milwaukee is full of character that seperates it from other cities, but with these designs it keeps it personal to the people. I wanted to keep each design simple, but keep the local flare. These are my first three designs of Bayview, Wauwatosa, and the Third Ward. Even though Tosa is a city itself, I live in Tosa and wanted to create a design for where I live.
More locations coming soon!
Azure French Bistro is inspired by the Art Nouveau movement. The warm, tones against the cooler teals help bring contrast. The logo is minimal, and has an alter black and white versions that set nicely on top of the color scheme. The webpage is a one page scroll, with effects as you move down the page, making the user experience intriguing.
This project reached out to a kindergarten class in Hartland, Wisconsin. Each student drew a creature out of their imagination for us to interpret. Working with my youngest client ever was exciting and humorous. After the drawings were assigned, we were allowed to contact our kindergarten client once for more clarification and continued sketching.
The creatures were made into the Memory card game and a children's book for the class to keep. I enjoyed this project start to finish, and think the idea of it can grow beyond what happened with the studetnts from Hartland.
Role Model Recipes was a collaborative project with other programs from Mount Mary for the Voices of Leadership Stage Series. We were to design recipe cards for a cookbook that would be handed out for the Women's Leadership Conference using our own layout and hand drawn illustrations. I was very excited to see my cover chosen as the front for the cookbooks.