The goal of Echelon (Salvation Army Young Professionals Group - go ahead, check them out) is to mobilize the next generation and get them excited about giving back to the community. Their goal of Milwaukee Salvage Co. is to modernize the Salvation Army thrift store to make it lively and fresh.
The color scheme is inspired by vintage Salvation Army posters, keeping the history relevant with new, fresh look. The line that draws through the S, represents the reuse of the clothes that will be sold and/or donated.
Target Audience: 17 - 30
Setting: Downtown donation center and community gathering place for fashion orientated millennials. Ideally with an outdoor sitting place.